Moda in Italia.
Un viaggio nello stile italiano dal 1861 ad oggi, dalle donne del Risorgimento agli artisti del
Futurismo, dalle dive del cinema agli stilisti contemporanei.
150 anni di eleganza
|Le scarpe, made in Italy, di Marilyn Monroe|
|L'indimenticabile abito bianco indossato da Claudia Cardinale per il grande ballo nel film Il gattopardo|
Poteva non ispirarmi degli orecchini? Ecco questi chandelier candidi e romantici, pronti per ballare un valzer indimenticabile come quello tra Claudia Cardinale e Alain Delon...
Fashion in Italy
150 years of eleganceA journey through Italian style from 1861 to this day, from Gabriele D’Annunzio to futuristic experiments, from divas of cinema to contemporary fashion designers.
From September 17, 2011 to January 8, 2012
Rooms of the Arts, Reggia di Venaria
Consorzio La Venaria Reale and Comitato Italia 150, with Fondazione Tirelli – Trappetti (Rome)
Gabriella Pescucci, Franca Sozzani
Historical – Scientific Coordination
Clara Goria, Andrea Merlotti
Michele De Lucchi
The exhibition narrates the story of Italian fashion from Unification to this day as seen through the expert eyes of two protagonists of the fashion scene: costume designer and 1994 Academy Award Winner Gabriella Pescucci and fashion journalist Franca Sozzani, editor-in-chief of Vogue Italia
The event, organised under their artistic direction, also sees the participation of the Research Department of the Reggia di Venaria (Andrea Merlotti and Clara Goria) for historical and scientific coordination, and Sergio Toffetti, cinema historian and director of the National Archives of Cinema (Archivio Nazionale del Cinema d’Impresa) of Ivrea.
The display centers on the magnificent fashion creations of the historical Fondazione Tirelli Trappetti in Rome and includes loans from museums and other institutions as well as fashion creations by world-famous contemporary Italian designers.
The exhibition is a fascinating journey through Italian history and creativity, cinema, fiction and modern taste.
Some of the attires on show originally belonged to historical figures whose style left a deep mark on the taste of an era, like Gabriele D’Annunzio, the Queens of Italy, and iconic actresses like Eleonora Duse and Lina Cavalieri.
Others took center stage in major film productions: among the marvelous creations by Piero Tosi for Luchino Visconti are the white ball gown worn by Angelica (Claudia Cardinale) in “The Leopard”, the dress worn by Livia Serpieri interpreted by Alida Valli in the melodrama “Senso”, and the costumes worn by Silvana Mangano in “Death in Venice”; the famous and controversial “pretino” dress by the Fontana sisters for Ava Gardner that was later reinterpreted by Piero Gherardi for Anita Ekberg in “La Dolce Vita”; the shoes by Ferragamo for Marilyn Monroe.
The display takes up two floors of the Reggia and inaugurates the new exhibition spaces of the Rooms of the Arts that correspond to two different phases in the history of Italian fashion.
The first section extends from the Unification of Italy to the definition of a national fashion identity and consists of an outstanding selection by Gabriella Pescucci from the fabulous Tirelli Trappetti collection.
The section is broken down into two parts: the first presents fashion in Italy at the time of the Kingdom (1861-1946), when fashion creations still lacked a national character and were inspired by French and British couturiers and the sector was far from the leading national industry it would later become. Queen Margherita, the Futurist movement, and the Fascist government all contributed to shaping a national style at this early stage.
The second section illustrates Italian fashion in the Fifties and Sixties, when Italian style finally came together and became a strong defining element of the national identity. After the Second World War, Italy turned over a new leaf and fashion contributed significantly to defining this new phase in national history.
The second section covers the period from the Sixties to this day, in a display that reflects the taste of Vogue Italia’s editor-in-chief Franca Sozzani. At the time Italian Style and Made in Italy acquired and consolidated their global standing as synonyms for high quality fashion creations and contributed to changing the image of the country, turning the fashion industry – that brings together traditional handicraft, creativity and a keen sense for business - into a leading economic sector.
The creations of around forty Italian fashion designers – from Walter Albini to Valentino, from Ferré to Versace, from Armani to Dolce & Gabbana – take center stage in the ancient Teatro delle Commedie or Comedy Theater of the Reggia that is presented here as a monochrome, single-matter geometrical replica of a catwalk at a fashion show.
The design by Michele De Lucchi plays on a powerful mirror effect that shrinks distances between the visitors and the fashion creations on show to provide unrestricted access to the setting and Italian history. The opening framed mirror, reminiscent of a dressing room, turns gradually into a fragmented and destructured entity as the display unfolds.
This evocative and exciting mirror effect where figurative art, photography, cinema and music are reflected in the fashion creations on show, is further enriched by a unique olfactory experience conceived by Laura Tonatto exclusively for this exhibition for an unusual and powerful impression. In short, the exhibition is a glorious journey through 150 years of Italian style and history.
All Italia 150 initiatives are organised under the High Patronage of the President of the Italian Republic.
For more information on the 2011 calendar of events at the Reggia di Venaria visit:
www.italia150.it and www.lavenariareale.it
Reservations: Tel. +39 011 4992333